Why Wireless MVNO Should Target Specific Markets?

A wireless MVNO is an important part of the telecom industry. It fills certain important gaps and ensures most people are able to avail MVNO mobile services. When it comes to an MVNO’s operation, the MVNO model and MVNO type matters a lot. For example, a full-scale MVNO has its very own infrastructure, but an MVNO reseller only focusses on branding and marketing. Regardless of the MVNO operators finances and resources, it would be wrong to expect them to compete with bigger MNOs.

The Difference Between Targeting Specific or General Customer Base

Targeting specific customer base is a better option for MVNOs. If they are going to target the general population, they would have to compete with the bigger players. The larger MNOs can offer a wide range of expansive services to the customers. So, financially rich customers prefer their services.

If an MVNO decides to compete with an MNO, then it would have to provide a wide catalogue of services. But due to its limited resources, it would be stretched to the limit and hardly be able to make any profit.

On the other hand, if the wireless MVNO targets a specific group of customers, it has the freedom to choose and stack different services as per the interests of a specific customer base. For example, if it targets gamers, it can focus on providing them better data connectivity. Rest of the services like calling and online streaming can take a backseat.

With such an approach, it can provide much better niche-oriented services and make a profit.

The Role of Telecom Billing Platform in MVNO Success

Telecom billing lays down a strong foundation for an MVNO’s day-to-day operations. As most MVNOs do not have extensive technical knowhow, they should use the services of a competent telecom support platform like Telgoo5. Some important features of such a platform are:

·       Accurate billing: When the billing is accurate and comes with revenue assurance, it becomes easier to win customers’ trust.

·       Credit limit enforcement: MVNO have limited resources, and they need to implement credit limits flawlessly. A billings system powered by a real-time Online Charging System (OCS) is a minimum requirement for eliminating disputes.

·       Quick monetization: The service plans conceptualized should readily transform into actionable business strategy. Therefore, the billing system should be able to provide quick monetization.

·       APIs: To enable new partnerships and integration with new databases, APIs are a minimum requirement.

At Telgoo5, we offer all the above-mentioned functionalities as part of our telecom billing platform that is specifically designed for modern-day MVNOs.