If you run your mobile virtual network operator (MVNO) platform or have done your research to become an MVNO, you may instantly agree that managing such a network is no mean feat. From resolving problems to meeting expectations, you must go through complex challenges daily to keep your MVNO Platform going. At the surface, it may seem as easy as finding a proper mobile virtual network enabler (MVNE) and completing the task. But in reality, it goes far beyond that essential requirement.
Here are a few tips to help you run your MVNO service smoothly. Learning them will help you strike a perfect balance between your MVNO and MVNE expectations and delivery.
Ensure Your Data Services are Up to Par
In today’s day and age, where smartphones are increasingly replacing high-end computers, you must provide high-speed Internet through your MVNO platform.
In 2018, nearly 69.3 percent of global users subscribed to mobile data services. With many MVNOs focusing on affordable content delivery through specially designed data packages, you need to ensure that your data services are up to par.
To ensure you aren’t falling behind your competitors, gather their data rates through extensive market research. Then, compare them with your current MVNE, its quality of service, and your public prices. Crafting competitive data packages and delivering faster internet speeds allows you to become an MVNO service that perfectly fits modern mobile users.
Make Sure That You Offer Accurate Billing
Whether you want to become an MVNO or are already running your platform, you must offer accurate billing services to your customers.
This concept applies to postpaid and prepaid users, who want to use reliably billed services that avoid duplicate charges, late deductions, or incorrect costs. Not providing such services can lead you to receive customer complaints, refund requests, and even cancellations – all of which could be avoided by making your billing as accurate as possible.
With this in mind, make sure that your MVNO and MVNE are capable of delivering precise and easy-to-understand billing for every customer. This concept not only keeps your customers happy but also saves your staff from handling an influx of inquiries or complaints that arise from ambiguities in billing.
Save an Ample Amount for Marketing
Even if you find a reliable MVNE for your MVNO platform, set up your virtual infrastructure, and launch your services publicly, it doesn’t amount to tangible success if no one knows what you are offering them.
With nearly 140 MVNO brands in the U.S. alone, the competition is nothing less than fierce in this segment of wireless services. This picture gets even more severe when you add the national carriers, namely AT&T, Sprint, T-Mobile, and Verizon. But while it may seem daunting to establish yourself as the primary solution for those seeking an MVNO, it is not that difficult when you follow a holistic marketing plan.
That is why you must allocate ample resources to marketing to reach out to your target audience. Choosing the right service to help spread the word about your MVNO platform is essential in this regard. This concept ensures that you are not just spending money down the drain, but that it is returning the required results in terms of new subscriptions.
At Telgoo5, we specialize in helping MVNOs scale to their desired level of success. Whether you run an existing MVNO service or want to become an MVNO, we can help you build your digital infrastructure and reach your target audience. This concept makes us a holistic service that fits all your needs.
Whether you want a demonstration of our services or want to discuss more details, feel free to contact us today. We will gladly answer any questions and help you deploy modern MVNO solutions catering to your needs.