MVNOs, or Mobile Virtual Network Operators, are a fantastic consumer option. Rather than owning their own wireless network infrastructure, MVNOs maintain relationships with infrastructure owners and then resell access to the end user. As middle-men, MVNOs handle the difficult negotiating and are able to provide advantageous packages to consumers based on the bulk pricing they receive.
If you are considering working with an MVNO, make sure that you look for these 7 essential features. These are the things that make an MVNO provider great.
- Agreements with multiple networks for high speed access wherever their clients are. Some MVNOs have agreements with just one network, but great ones have agreements with multiple networks. This ensures coverage and redundancy, so that the end user never goes without the service they need. Working with an MVNO that maintains multiple agreements means better pricing, more coverage, and higher speeds.
- Advantageous pricing since MVNOs do not need to pay to maintain their own wireless networks. Most people assume that MVNOs mark-up wireless communication access in order to make money off of their contracts. Amazingly, the opposite is true. Since MVNOs do not have to maintain their own wireless infrastructure, their business costs are significantly less than the companies that do own their own networks A great MVNO will then pass those savings along to the consumer, making MVNOs the more economical choice.
- Provide perks like hotspot data, free gifts, and pricing promotions. Most people come to MVNOs for wireless network access, but some perks and incentives can change a satisfied customer to an elated customer. A great MVNO will offer their customer more reasons to love them. Things like hotspots, pricing promotions, and free devices can really move the customer satisfaction needle.
- Customizable packages to meet consumer needs. The big wireless access providers that own their own networks tend to provide the same services to everyone, regardless of their individual needs. Their packages are rigid, and if they don’t work perfectly for you, you are expected to adapt as the consumer. MVNOs enjoy more freedom than that, and good ones will offer customizable packages.
- Fantastic customer service. Large companies can be frustratingly hard to get in touch with when support is needed. It is not uncommon for consumers to sit on hold for hours on end before ever speaking to a rep. Since MVNOs do not have to maintain their own infrastructure, good ones choose to put their resources into fantastic customer support so that their customers can always quickly and easily reach out with frustrations and questions.
- Easy to use online service. Most people today prefer to handle everything online, which is why the most successful MVNOs invest in online services rather than brick and mortar stores. The easier online services are to use, the happier the customer.
- Strong marketing. Finally, great MVNOs make sure that the marketplace knows who they are! The biggest name in the industry are the companies that own their own networks. Most consumers do not even realize that MVNOs are an option. Great MVNOs market their advantages, and market them a lot in order to convert and maintain more customers.